#STRONGERTOGETHER: Fiera Milano restarts with Micam

MICAM Milano is the first large event after the lock-down and represents a concrete opportunity for footwear brands to restart the business.

The exhibition sector was one of the most affected by coronavirus: the first to stop and the last to restart.

One of the most important sector in the national economy could not stand still for a day longer: buyers adore meeting at the fair, this is the most privileged way to proceed with the negotiation of orders, they need to touch the samples and, above all, by participating in the exhibition, they can chat with colleagues to understand where the market is going and so catching its trends in advance.

A strong thank you goes to the over 600 exhibiting companies that have confirmed their participation, strong and tenacious brands that have not succumbed to difficulties but looking ahead have continued to create elegance and beauty.

Restarting with events of this magnitude required strong teamwork with the stnad builders, the fair management and the more than 5,000 expected buyers, including foreigners.
 

Other important fairs are held on the same days: MIPEL, THEONE, LINEAPELLE AND HOMI Fashion&Jewels.

In these first days of the event, great professionalism is perceived by everyone: there is a great desire to restart and we are all confident that MICAM Milano will be a success that will instill optimism for the next trade fairs, facilitated by the funds made available by Simest.