Nice to Show you! The new Stipa Brand Identity

22/02/2021

One year after the events that have changed the whole world, Stipa wants to use this date in a optimistic way: we have launched our new company image to symbolize the rebirth of a sector that has been most effected by the pandemic.

STIPA new logo was born from the idea of renovating and giving more importance to our brand present in the market since 1967.

We have kept some features of the old logo: colors, yellow and magenta, which appear in the lower cut of the first letter "S".

A way to keep ties with the past, meanwhile offering a new presentation style.

The creation of the new logo uses two specular diagonal cuts that follow an angle of 36 ° with respect to the horizontal plane. (1)

The negative space obtained from the central letters creates a perspective, simulating a 3D setting. (2)

The initial lettering S follows the golden proportions (neuroscience identifies the most beautiful rectangle first) and various details are also obtained thanks to the consequent golden spiral. (3)

Nice to show you!

The new Payoff: Nice to Show you!

The underlying strategy of this pay-off focuses on speed.

We are reached everyday by thousands of messages. So, speed is the central element to get directly into the heads of potential customers. The consequence of this feature is its strategic aspect. "Nice to show you" clearly recalls the universally known English idiom: "Nice to meet you".

In addition of communicating the presentation, it delivers a clear message of the strategic positioning of our company.

We are not self-referential; we want to highlight that our customers are at the focus of our business.

We do not just say that we build stands, we help our customers to communicate their company brand and philosophy through our booths. We are happy to represent them.

A new and customer-oriented way of communicating. This is our distinctive element.

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Nice to Show you! The new Stipa Brand Identity

One year after the events that have changed the whole world, Stipa wants to use this date in a optimistic way: we have launched our new company image to symbolize the rebirth of a sector that has been most effected by the pandemic.

Nice to show you!

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