Mv Agusta | Eicma

Back with a bang!

The KTM Group returns to Eicma in style with a spectacular and adrenaline-filled stand: an explosion of design and innovation designed by the international agency Kiska and created entirely by Stipa s.p.a.

The impressive area of ​​over 1800 square meters has masterfully presented the 4 legendary brands of the Group - KTM, MV Agusta, Husqvarna and Gas Gas - in a single visual identity, respecting the individual distinctive characteristics, including a business area, a 200 square meter mezzanine area, as well as several secret rooms and an important exclusive lounge area for the press and VIPs.

A concept capable of breaking the Eicma schemes, with scenic display platforms, immersive technologies and plays of light resulting from a close collaboration between the designers and the technical area of ​​Stipa, engaged in the research of materials and finishes to forge a captivating atmosphere, appreciated not only by motorcyclists but also by architecture and design enthusiasts.