RAK Ceramics | ISH

With RAK Ceramics at ISH in Frankfurt: a sensory journey. 

Stipa at the ISH 2025 in Frankfurt set up the prestigious booth for RAK Ceramics, one of the world's leading companies in the production of ceramics and sanitaryware. The exhibition space of over 600 sqm, designed by MMAPROJECTS design studio, is more than a physical path; it's a sensory experience aiming to discover the newest  products also for Kludi, the group company for high quality faucets  and shower systems.

RAK Ceramics exhibit area is inspired by "The Natural Journey's" theme; distinct environments reflect different aspects of nature, highlighting the versatility and beauty of the collections. The architectural structures enhance the excellence of the materials that become the real protagonists of the booth, giving strength to the pavilion and offering unexpected scenarios to visitors. Products are presented as sculptures: expressiveness beyond functionality 

Kludi's area, based on the concept of "The Shape of Water", creates an immersive experience similar to being underwater and emphasizes the adaptability and elegance of each product. The design elements recall the harmonious flow and organic shapes of water and the predominantly neutral color palette, reflecting its natural tones, highlighting the collections. The exhibition itinerary is organized around raised islands as settings of complete bathrooms; the use of curtains makes the entire space ethereal and impalpable while soft lighting and LED technology reinforce the illusion of an underwater environment.

The setting expresses the distinctive identities of each brand and emphasizes the shared values of quality, innovation and deep respect for nature.

Stipa is proud to represent high-value booths, bringing its competence, quality and innovation to every single project.

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